Content Strategy in One Google Search

Posted by & filed under business, lessons learned, summaries.

So, I set out to get a braindump on content strategy. I Googled “content strategy,” and as I sifted the wheat from the chaff I had to keep structuring (the below doesn’t quite qualify as writing) my post to try to do justice the information I was gathering. Here are the the bullets.

9 Hard-Hitting Content Strategies for Small Business Blogging

by Neil Patel

Mind your…
objectives
readers
calendar
process
images
message &
maintenance
Strive to make your content…
original
correct
informational
not promotional
relevant
saveable
shareable
printable
useful
substantive &
positive

Content Marketing Strategy Worksheet and Template to Jumpstart 2013

by Susan Gunelius

Questions to ask yourself before writing or rewriting content for your website.

  1. Who are you?
  2. What, where, and why do you want what you want?
  3. What, where, and why can you offer what you can offer?

Ask the same of your channels, complements, customers, suppliers, substitutes, entrants, and competitors.

10 Must-Have Templates for Content Marketers

by Michele Linn

Grab tools you can use and a site that is oozing with content expertise.

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