So, I set out to get a braindump on content strategy. I Googled “content strategy,” and as I sifted the wheat from the chaff I had to keep structuring (the below doesn’t quite qualify as writing) my post to try to do justice the information I was gathering. Here are the the bullets.
by Neil Patel
by Susan Gunelius
Questions to ask yourself before writing or rewriting content for your website.
- Who are you?
- What, where, and why do you want what you want?
- What, where, and why can you offer what you can offer?
Ask the same of your channels, complements, customers, suppliers, substitutes, entrants, and competitors.
by Michele Linn
Grab tools you can use and a site that is oozing with content expertise.